Currently all lures are made hand made by me, Dan Termini the founder of Bluff. I produce hand made batches of lures in my workshop just outside of Philadelphia PA. I designed all of these lures primarily for the North East Atlantic fishery with utility and durability leading the way. Made for the surf, boat or kayak. My experiences on the water has led me to innovate features such as a single hook / magnetic release system, removable and interchangeable tails and vortex shedding lure movements. These lures and the features they offer have lead to some amazing experiences and unforgettable fish. Hope you will give them a shot and experience it for yourself.
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Length: 8in / Weight: 3 0z
The Bunker Swimbait was the first lure designed by Bluff, only to be released now with all of the unique features of the Bluff Swimbait lineup. This hybrid swimbait incorporates a solid urethane head and durrable silicone tail. This hybrid design produces an incredibly lifelike swimming action. At 3 oz, it slowly sinks at about one foot per second. With a steady retrieve, it will swim with a tail-thumping action that pumps out vortex wake vibrations into the water that fish feel with their lateral lines. Give this lure a slow, steady sweep up and feel the rod vibrate as the lure frantically swims toward the surface, then pause and watch the lure suspend, mimicking an injured baitfish. This is an incredibly productive technique that consistently produces reaction strikes.
Magnetic Release:
This lure is designed with a magnet embedded inside the head that holds a single hook in place during casting and retrieve, only releasing when a fish hits. Major benefits of this include reduced torque on the fish when retrieving and handling, reduced fish mortality, and safer handling for the fisherman.
Replaceable Tail:
Our “Click Bait” system allows for easy tail replacements. Click here for a video about how to swap the tails
Durable Materials:
The head of this lure is made from solid urethane with the color cast Into the head. The Tails are made from a durable silicone that can withstand being pulled on during aggressive strike.
Terminal info: 1/16” hand-bent stainless wire (welded shut), Spro 230 lb size 2 power swivel, Rasco 6.5H 121 lb split ring, 4/0 BKK Lone Diablo hook.
All orders are hand packaged and shipped within 7-10 business days
Length: 7 inches
Weights: 1.25oz head (gold eyes) or 2oz head (green eyes). The silicone tail adds an extra 1.5oz but is neutrally buoyant in the water.
Hook: This DoorMantis features a Trophy 9/0 BKK hook. It serves two roles, to be incredibly strong and reliable and have a gap wide enough to fit around the lips of large fish or securely above the lip. This hook swings from the back of the head via a Rasco 6.5H 120 lb split ring. The swinging hook is a key feature to reduced dropped fish. The 1/16” Stainless thru wire is hand bent and welded shut. The body is made from a durable and stretchy non toxic silicone. As well a custom barb has been cast onto the hook to ensure a secure connection. No zip ties needed.
Weight: 1.8 oz
Designed for anglers who thrive in the shallows the Shallow Swimmer is a meticulously crafted swimbait ment to swim on the surface down to 3 feet under the surface. It swims with a tail-thumping action that pumps out vortex wake vibrations into the water that fish feel with their lateral lines enticing them to strike. Whether you're fishing the backbays, a rocky shoreline, or open water, this swimbait is designed for anywhere fish are hunting near the top of the water column.
Magnetic Release:
This lure is designed with a magnet embedded inside the head that holds a single hook in place during casting and retrieve, only releasing when a fish hits. Major benefits of this include reduced torque on the fish when retrieving and handling, reduced fish mortality, and safer handling for the fisherman.
Replaceable Tail:
Our “Click Bait” system allows for easy tail replacements. Click here for a video about how to swap the tails
Durable Materials:
The head of this lure is made from solid urethane with the color cast Into the head. The tails are made from a durable silicone that can withstand being pulled on during aggressive strike.
Terminal info: 1/16” hand-bent stainless wire (welded shut), Spro 230 lb size 2 power swivel, Rasco 6.5H 121 lb split ring, 4/0 BKK Lone Diablo hook.
All orders are hand packaged and shipped within 7-10 business days
Length: 5 inches / Weight: 1.5oz
Super durable silicon Mantis Shrimp bodies.
Each pack contains (x2) silicon baits in matching color
The Bluff 3” Casting Jig.
Weighing in at .8 oz the Bluff 3” Casting Jig is a perfect imitation of small bait. Swims side to side with a slow retrieve and can be skipped across the surface with a fast retrieve.
Rigged with VMC Treble Hook
(x5) Soft plastic baits in each pack
Our Sea-Funk scented soft plastics provide a slim and versatile profile which mimics a variety of in shore species such as shrimp, spearing, and squid. Made from a durable yet flexible plastic which will not dry out on your hook and hand injected in our shop. Eyes sold separately. Perfect for use with our Pro-Cure gel for that added funk.
“Don’t get skunked, use the funk!”
Now shipping within 3 days of your placed order.
Length: 7 inches
Weights: 1.25oz head (gold eyes) or 2oz head (green eyes). The silicone tail adds an extra 1.5oz but is neutrally buoyant in the water.
Hook: 6/0 2x Mustad
Designed to bring in doormat Fluke and trophy Stripers the Doormantis, an artificial Mantis Shrimp is truly unlike anything else on the market. A hard plastic head and articulating hook is attached to a durable silicon body to create a unique glide and profile to entice a multi-species bite.
Length: 10in / Weight: 3 0z
This 10” hybrid swimbait incorporates a solid urethane head and silicone tail. This hybrid design produces an incredibly lifelike swimming action. At 3 oz with a buoyant core, this bait floats with its head pointed up in the water. With a steady retrieve, it will swim with a tail-thumping action that pumps out vortex wake vibrations into the water that fish pick up on with their lateral lines. Give the lure a slow, steady sweep and feel the rod vibrate as the lure frantically swims then pause and watch the lure suspend, mimicking an injured baitfish. This is an incredibly productive technique that consistently produces reaction strikes.
In addition, this lure is designed with a magnet embedded inside the head that holds a single hook in place during casting and retrieve, only releasing when a fish hits. Major benefits of this include reduced torque on the fish when retrieving and handling, reduced fish mortality, and safer handling for the fisherman.
Terminal info: 1/16” hand-bent stainless wire (welded shut), Spro 230 lb size 2 power swivel, Rasco 6.5H 121 lb split ring, 4/0 BKK Lone Diablo hook.
All orders are hand packaged and shipped within 7-10 business days
The Bluff 4.5” Casting Jig is a no think lure. Weighing in at 2.5 oz it was designed to be launched from the surf and fished fast, slow, twitched or skipped across the surface making it a go to versatile lure.
Rigged with BKK 3/0 Lone Diablo
2.2 oz
Long casting top water lure with (x2) BKK 4/0 Lone Diablo hooks. With a rhythmic pump of the rod this pencil slaps and thrashes across the water with ease.
From the minds at Bluff Lures, we bring you the Jersey Special, Fall run edition. Engineered by anglers, feared by fish, this lure was created to mimic the swift and elusive sand eel - prime prey for predatory fish like striped bass, bluefish, and weakfish. Crafted for precision and finesse, the Jersey Special’s lifelike motion triggers instinctive strikes from the fiercest fighters in the water.
9.5" long, 1.75 oz, Mustad 8/0 2x hook / wire diameter .091
One pack includes one lure and one extra tail
Slow Sink 1.2oz head, 1oz tail. (2.2oz total weight)
Fished with a slow retrieve it swims about 5-8’ deep. Fishes great on a steady retrieve with a hard thumping action and when jerked and paused it mimics the action of a dying baitfish. This lure also excels when trolling. Fished trolled at 3.5 mph expect this lure to run about 6-10’ deep
Fast Sink: 2oz head, 1 oz tail (3oz total weight)
Get deep swimming action with the Fast Sinking Swimbait. Allow this lure to sink to your desired depth, then retrieve it slowly letting it hold its depth. Or let it sink then jig it up and down in big sweeping motions on the retrieve. This specific method works wonders as it calls nearby fish with a thumping upward swigging action, then dies with a slow spiral down. Be ready for the hit on the drop. This lure also excels when trolling. Fished fish at 3.5 mph except this lure to run about 13’-15’ deep.
Vortex Shedding:
With a steady retrieve or a sweep and die technique this lure it will swim with a tail-thumping action that pumps out vortex wake vibrations into the water that fish feel with their lateral lines. Give this lure a slow, steady sweep up and feel the rod vibrate as the lure frantically swims toward the surface, then pause and watch the lure suspend, mimicking an injured baitfish. This is an incredibly productive technique that consistently produces reaction strikes.
Magnetic Release:
This lure is designed with a magnet embedded inside the head that holds a single hook in place during casting and retrieve, only releasing when a fish hits. Major benefits of this include reduced torque on the fish when retrieving and handling, reduced fish mortality, and safer handling for the fisherman.
Replaceable Tail: Our “Click Bait” system allows for easy tail replacements. Click here for a video about how to swap the tails
Durable Materials:
The head of this lure is made from solid urethane with the color cast Into the head. The Tails are made from a durable silicone that can withstand being pulled on during aggressive strike.
Terminal info: 1/16” hand-bent stainless wire (welded shut), Spro 230 lb size 2 power swivel, Rasco 6.5H 121 lb split ring, 4/0 BKK Lone Diablo hook.
All orders are hand packaged and shipped within 7-10 business days
From the minds at Bluff Lures, we bring you the Jersey Special. Engineered by anglers, feared by fish, this lure was created to mimic the swift and elusive sand eel - prime prey for predatory fish like striped bass, bluefish, and weakfish. Crafted for precision and finesse, the Jersey Special’s lifelike motion triggers instinctive strikes from the fiercest fighters in the water.
9.5" long, 1.75 oz, Mustad 8/0 2x hook / wire diameter .091
One pack includes one lure and one extra tail
Fish Photos: Instagram @landondudley_732, @DelcoTackle
Fulfillment:
All orders are hand packaged and shipped within 7-10 business days
The Spartan HD is a floating hybrid darter that swims with a gentle side to side / rolling action in still water and when fished in current will dart at random 6”-1’ side to side. It can as well be fished with a twitch of the rod or variation in retrieve speed allowing it to dart and dive.
Key Features:
Weight: 2.5 oz - Length: 7”
Swimming at a maximum depth of 2-4 feet
Designed with a magnet embedded inside the head that holds a single hook in place during casting and retrieve only releasing when the fish hits. Major benefits of this include: reduced torque on the fish when retrieving and handling, fish mortality reduction, and safe handling for the fisherman
Realistic Swimming Action: Subtle rolling and swim on a steady retrieve, apron 1’ random darting side to side in current.
Built for Big Bites: Engineered with premium materials and hardware for durability
Terminal info: 1/16” hand bent stainless wire (welded shut). Spro 230lb size 2 power swivel, Rasco 6.5H 121lb split ring, 4/0 BKK lone Diablo hook.